Organizations: Business in Bare Feet, Nano-Nouvelle, Owner Media Group, Publet, TalentVine Industry: B2B Marketing Name of Contacts: Mark Phillips – Business in Bare Feet; Stephanie Moroz – Nano-Nouvelle; Chris Brogan – Owner Media Group; Christie Nicholson – Publet; Justin Falk – TalentVine, Web References: Publet Website, Christie Nicholson Nano-Nouvelle Website, Stephanie Moroz LinkedIn, TalentVine Website, Justin Falk LinkedIn, Business in Bare Feet Website,… Read more »
Organization: Dos Equis Industry: International Brewery Web references: Dos Equis History, Cuauhtémoc Moctezuma Brewery, YouTube, Facebook, Euro RSCG, Havas Worldwide, Ad Age, Statista, Forbes, Livin3, Imedia connection, Instagram, Twitter, Company overview Dos Equis began in 1894 when Wilhelm Hasse made the 7,000 mile journey from Germany to Mexico to live his dream of brewing a world class beer. He made that dream… Read more »
Organization: Forbes Motors Industry: Automotive (Retail Sector) Name of contact: Leigh Forbes, Online Marketing Coordinator Web references: Forbes Automotive Family, Facebook, Dealer Marketing, Automotive Digital Marketing, Mobile Marketer People use social media to express themselves and share the things they love. So, if it’s true that people identify their cars as reflections on important life events, then it’s… Read more »
Organization Name: Tim Hortons Industry: Restaurant/Coffee Name of Contact: Peter Nowlan, CMO, Tim Hortons Web References: Tim Hortons, internetslang, Swyftmedia, Emarketer, The Gathering, MakeSnaps, iTunes, Youtube, Facebook, Twitter, National Post Are emojis the new internet slang? According to Swyft Media, 6 billion emoticons or emoji stickers are sent every day via mobile messaging apps worldwide…. Read more »
Organization Name: Wildcoast Adventures Ltd. Industry: Tourism – Kayaking Adventures Name of Contact: Kristen Mucha, Owner Web References: Marketing Examples, Wildcoast Website, Wildcoast Twitter, Louis L’Amour, Wild West, Wildcoast YouTube, Wildcoast Facebook, Wildcoast Pinterest, Stumbleupon, Wildcoast Google+, content marketing, SM marketing tips, Stumbleupon, Nielson White Paper, Flying the Nest Description: You may have heard we are still in the Wild… Read more »
Organisation Name: Oreo Industry: Food Oreo over the past few years has dominated the social media marketing field with a variety of different campaigns. I will be highlighting a few of them to better understand the use of Social Media Marketing. As highlighted below you will see how innovative Oreo has been but also that the techniques used are… Read more »
Title of Post: Skyscanner Markets “Now” With Periscope Organization Name: Skyscanner Industry: Travel/Web Search CEO: Gareth Williams Web references: skyscanner Periscope PeriscopeLearning entrepreneur.com exchangemagazine.com A Video Blog (produced by P. Baumgartner) Lessons for others: 1. Constantly scan for latest social media platforms. 2. Speed to market gets you secondary “buzz”, i.e. trade & media 3. Experiment, measure and learn. 4. Leverage your fans and supporters…. Read more »
Organization Name: Union Gas Limited Industry: Natural gas Name of Contact: Andrea Stass, Manager of External Communications and Media Relations Web References:Union Gas Website, TechTarget, Union Gas Facebook, Union Gas Twitter, Union Gas YouTube, Union Gas LinkedIn, TheVerge, Live Tweet Blog, Digital Surgeons, Canada’s Top 100 Employers, Comcast Business, Description: Union Gas Limited is a major Canadian natural gas storage,… Read more »
Title of Post: Are you #UpForWhatever with Bud Light? Company: Anheuser-Busch: Bud Light Industry: Alcoholic Beverages/Beer Bud Light Vice President: Alex Lambrecht Web references: UpForWhatever; Chicago Tribune; Anheuser-Busch; Forbes; MixCloud; AdWeek; EventMarketer; Whatever, USA; TheFutureCast; BusinessInsider The Reinvention of Bud Light With diminishing sales and an aging target market, Bud Light knew that they needed to do something unique to engage Bud Light drinkers of today. In a bold… Read more »
Organization Name: Mountain Equipment Co-operative (MEC) Industry: Retail (Canadian consumers’ co-operative, selling outdoor equipment and clothing) Web References: MEC Website, MEC Facebook, MEC Twitter, MEC YouTube MEC Flickr, MEC google+, MEC Blog, social media explorer, Chron , social zoom factor Description: While MEC may prepare patrons for some wild offline adventures in remote locations, it first needs to reach customers online. Taking… Read more »
Organization: Bethesda Softworks Industry: Entertainment (video games) Web References: https://twitter.com/BethesdaStudios Description of how social media is used for business performance Fallout is a series of post-apocalyptic role-playing games, created by Interplay Entertainment before it was acquired by Bethesda Softworks in 2007. Previous games in the series include Fallout 3 (2008), which won multiple awards including IGN’s Game of the Year… Read more »
Organization Name: The Future of Social Media Industry: Social Media Name of contact: varied (below) Web References: varied (below) The Future of Social Media: Social media has reshaped our society unlike any others; it is the future of how people will communicate and do business. However, many would still argue that social media is a time waster. Much like people… Read more »
Title: Tweeting & Leading with Schulich Organisation Name: Western University, Schulich School of Medicine and Dentistry Industry: Education Name of contact if available: Brian Blatnicki, Digital Communications Coordinator Web References: People of Schulich Medicine & Dentistry Other References: Phone Interviews with members of the Communications and Marketing Department The climate for learning is constantly changing thus setting the stage for future learning. As… Read more »
Organization name: Nestle S.A. Industry: Food and Beverage The Bench as Traditional Advertising The KitKat bench is a great piece of creative advertising. It seems to appear on every list of the best bench ads. In this video listing 25 Incredibly Creative Bench Ads, it falls at #3, bested only by a moving Melbourne Citymission bench on child homelessness… Read more »
Organization Name: Dollar Shave Club Industry: Online Retail (Monthly Subscriptions) Web References: Venture Beat, Entrepreneur, Fast Company, American Express, Huffington Post, Facebook, Twitter, Google+ The Dollar Shave Club began with Michael Dubin and Mark Levin venting to one another at a party. “My co-founder and I had always bristled at the price and experience of buying razors at the store, and we decided that… Read more »
Organisation name: Cocoon Apothecary Industry: Retail Contact: Jessica Burman, Founder Web References: Cocoon Apothecary Description of how social media is used for business performance Cocoon Apothecary (Cocoon) is an artisanal skin care company known for its commitment to producing products that are organic, cruelty-free and earth-friendly. Ever wondered what it’s like to grow a successful business from the comfort of… Read more »
Organization Name: Sweet Temptations Cupcakery Industry: Cupcake Shop; Bakery; Vegetarian & Vegan Restaurant Name of contact if available: Jacqueline (Jakki) Prince, Owner Web references: Sweet Temptations, Facebook, Twitter, Instagram Description of how social media is used for business performance: May we tempt you with a cupcake from Guelph’s very successful cupcakery, Sweet Temptations? Located in the South end of Guelph,… Read more »
Organization name: eShish Canada Industry: Electronic cigarettes Name of contact if available: Lucy Leiderman – Director, Digital Strategy at PILOT PMR Web references: eShish Canada, Ontario Ministry of Health and Long Term Planning, Wikipedia, Huffington Post, PILOT PMR Description of how social media is used for business performance Smoking. Eww. I was born in the late 80s. I grew up in a… Read more »
Organization Name: Arbonne International Industry: Health, Wellness and Fitness Contact: Kay Napier, CEO Arbonne International Web References: Arbonne International About Arbonne: Arbonne is a 34 year old Swiss Health and Wellness company committed to providing safe, environmentally friendly botanically based wellness products. Founded in 1980 and based in Irvine, California. The company markets its products in the United States, Australia, Canada, and the… Read more »
Organization: Bridgit Industry: Software as a Service/Construction Contact: Laura Brodie, Director of Marketing and Communications, info@gobridgit.com Web references: Bridgit, HubSpot, The Next 36 A Canadian high-tech startup called Bridgit is trying to hang more smartphones on construction workers’ tool belts. Formed in 2012 Bridgit, based in Kitchener, Ont., is the brainchild of Mallorie Brodie and Lauren Hasegawa. At the time,… Read more »
Posted on February 27, 2015 By Christian Ismodes & Dolores Montavez Organization Name: Justin Kozuch Industry: Philanthropist and Toronto-based technology reporter Name of Contact: @jkozuch The recent tragic death of 3 year old Elijah Marsh is something that has deeply touched us all in Toronto. As soon as the news of this sad incident broke out, Toronto-based technology reporter Justin… Read more »
Organization Name: Walmart Industry: Retail Big data is a big issue nowadays. Everybody likes to talk about it, but not many really understand its meaning. I used to hold the opinion that big data is just another type of data, and therefore does not deserve a specific reference. I still think so… but certainly agree that big data is a… Read more »
Posted on February 13, 2015 By Christian Ismodes & Dolores Montavez Organization Name: McDonald’s Industry: Fast food restaurant company Name of Contact: Don Thompson Web References: www.mcdonalds.ca Techniques, such as crowdsourcing, have gained momentum as companies look outside their corporate walls in search for new innovative product ideas. Social media tools are being used by product managers and designers not… Read more »
Organization Name: Starbucks Corporation (Starbucks Coffee) Industry: Coffeehouse Name of contact if available: Matthew Guiste, Director of Global Social Media at Starbucks Web references: My Starbucks Idea Share. Vote. Discuss. See. The Starbucks social media strategy is built around their company web site and six additional social platforms, including Twitter, Facebook, Pinterest, G+, Youtube, and My Starbucks Idea – the… Read more »
Title: What’s Behind Whole Foods Market Social Media Strategy Organization Name: Whole Foods Market Industry: Grocery Retail Name of Contact: John Mackey, CEO Web References: Whole Foods Market, Mashable About Whole Foods Market Whole Foods Market originated in 1980 in Austin, Texas and currently operates over 360 stores in North America and the United Kingdom. I myself, worked as a… Read more »
