Organization Name: Oracle Corporation Industry: Software Name of contacts: Greg Robinson, Solutions Consultant Manager Web references: imediaconnection.com – 5 Predictions For the Future of Social Media go-mashmobile.com – What is the Future of Social Media Marketing? youtube.com video – The Future of Social Media? youtube.com video – The Future of Social Media Intelligence – An Interview with Greg Robinson business2community.com – The… Read more »
Company: UNC School of Media and Journalism Industry: Education Contact: Gary Kayye, Adjunct Professor Web references: UNC, YouTube, Adobe Digital Marketing blog, ello, Tinder, Buzzfeed, Entrepreneur What WAS life like before we all were engaged almost 24/7 with our smartphones? Entrepreneur’s staff writer, Laura Entis’ column “Life with Smarphones” suggests that while the devices have only been around for a decade,… Read more »
Organization Name: Christie Industry: AudioVisual, Manufacturing Contact: Kathryn Cress, Vice President, Global & Corporate Marketing Web References: Christie,B2B Social Media, Social Media for Business Performance; Social Marketing About Christie “Share the Experience” is Christie’s tag line, used extensively to promote the primary benefit of Christie’s products and solutions. The company provides visual display solutions, including content and services, that allow people to view visuals in a… Read more »
Title of Post: The Future of Pharma and Social Media is Beyond the Pill Industry: Pharmaceuticals Name of Contact: Ray Chepesiuk CEO Pharmaceutical Advertising Advisory Board Web references: Health Works Collective , Eye for Pharma, FiercePharma, Drug Store News, Healthcare Informatics, iMedicalApps, Wall Street Journal , Proteus Digital Health, PubMed Central, Medical Marketing and Media, Wikipedia, Dictionary Reference.com, Free Dictionary , CDC, IBM Research, FDA, Executive Insights via Slide… Read more »
Organization Name: Toms Industry: Retail References: Toms, Social Media Breakdown, How Toms Creates Customers for Life, A Case Study in Profitable Cause Marketing, Social Media Analytics for Social Good As the shift between having a social media marketing strategy and needing one lurches towards the latter, online marketing intelligence will glean much from the examples and experiences of sustainable enterprises like… Read more »
Title of Post: Santa Flies WestJet to Grant Real-time Christmas Wishes Organization Name: WestJet Industry: Airline Web references: CBC.ca, The WestJet blog, Shorty Awards, Globacore Description So often I hear people say “We want to make a viral video,” but a viral video cannot just be created. A video becomes viral, and for that to happen, you must first create something… Read more »
Organization name: Family & Children’s Services of Waterloo Region Foundation Industry: Non-profit (registered charity) Name of contact: Valerie Beyer, Donor Relations Coordinator Web references: The Globe and Mail: Canada’s Top 100 Non-Profit Organizations (Registered Charities) Bufferapp: Social Media for Non-Profits: High-Impact Tips and the Best Free Tools HubSpot: The “Three A’s” of Nonprofit Social Media Engagement SlideShare: Online Fundraising with Social Media… Read more »
Organization Name: Hootsuite Industry: Social Media Management Web Reference: Hootsuite Contact: Mike Underell, Marketing Business Analyst at Hootsuite About Hootsuite Hootsuite is a social media management platform that puts all of your social media accounts into one platform. Hootsuite’s user interface takes the form of a dashboard and supports the following social networks: Facebook, Twitter, LinkedIn, Google+, Foursquare, MySpace, WordPress, and Mixi. Hootsuite also provides users with analytics and other reporting… Read more »
Case Study: TWENTY6HUNDRED Industry: Music Web references: TWENTY6HUNDRED, Facebook, Twitter, Instagram, Tumblr, YouTube, Soundcloud. Indie band TWENTY6HUNDRED has rocked the Toronto club circuit for almost 10 years, releasing 3 CDs during this time. Their 2014 release “Electric for All” signified a few major changes for the band’s direction. They added a new guitarist and producer Mihai Trusca, updated their studios to make their sound slicker… Read more »
Company: NewBay+ Marketing Services Industry: Audio visual, integrated media Contact: Joe Braue, VP Marketing Services Web references: NewBay Media, NewBay+ Marketing Services, BETT, ISTE, CES, InfoComm International, Christie NewBay+ Marketing Services has found a way to seamlessly integrate traditional and new media opportunities and, turn the experience into a repeatable social media exercise that garners likes, clicks, views and shares for their customers… Read more »
Oganization: McIlhenny Co. Industry: Food and Beverage CEO: Tony Simmons Web references: FaceBook, YouTube, Twitter, Bloomberg Business Tabasco, Wikipedia, Edmond McIlhenny was the American businessman that invented and manufactured Tabasco branded pepper sauce. In his Avery family garden, between 1866 and 1868, he grew his first commercial pepper crop and sold the bottles in the following year. It is sold… Read more »
Organisation Name : H&M Industry: Clothing Web References; H&M Balmain Kijiji Forbes Youtube Instagram Balmain is a French haute couture fashion brand founded 1945. With the delicate elements and the cutting in the strong personality, the Balmain design always includes the cool vibes and embellishments and powerfully high-street looking. the Balmain x H&M line launched in stores and online last… Read more »
Organization Name: BuzzFeed Industry: Internet Media Web References: 52 Things you Should know about BuzzFeed, Does BuzzFeed know the Secret?, How BuzzFeed discovered the Secret to Success in Social Media Make your content specific. That’s what we’ve learned from BuzzFeed, the extremely successful social news and entertainment internet media company founded by Jonah Peretti, the famous MIT graduate student who… Read more »
Organization Name: Stampede Presentation Products, Inc. Industry: Audio/Visual Distribution Contact: Jeff Willis, Senior Vice President, Marketing & Product Management Web References: Stampede Presentation Products,B2B Social Media About Stampede Presentation Products When audio and visual (a/v) dealers need to deliver a complete solution to their customers, they turn to Stampede Presentation Products. Founded in 1997 by Mark Wilkins, Stampede has been a pioneer in… Read more »
Title of Post: Humans of New York (HONY) – Harnessing the Power of Social Media Industry: Arts/Humanities References: Wikipedia HONY Facebook Social media has the power to do more than just help brands promote products. It also has the ability to connect with people globally on an emotional level. Brandon Stanton, the creator of Humans of New York (HONY) uses his social… Read more »
Company: Mercedes-Benz Industry: Automotive Many businesses who are just entering the world of social media believe that social media is a free form of advertising, and that a post on Facebook, Twitter or Instagram will be seen by all their followers. Unfortunately this is not the case. What many businesses are doing is simply slapping up a marketing message… Read more »
Organization Name: SAP SE Industry: Software Web References: SAP.com Twitter Facebook SAP SE is a software company based out of Waldorf, Germany. SAP provides solutions in the space of enterprise software, which helps companies around the world, manage their business operations and customer relations. SAP operates in over 190 countries, affecting over 293,500 customers. Along with more traditional forms of… Read more »
Canadian Blood Services media campaign symbol that indicates a greater need for blood donations in the community. Organization: Canadian Blood Services Industry: Not for Profit, Health and Medical Contact(s): Dianne McBride, Web references: HealthyDebate.ca, cbc.ca, Canadian Blood Services, Facebook, Wikipedia.org, Twitter, Vimeo, Youtube, History.com, Talk about a red hot topic. Canadian Blood Services has a multi-storied past, including the 1980’s blood scandal… Read more »
Organization name: GE Capital (Australia) Industry: Financial Services Name of contact: Leigh Price, Social Media Lead Analyst Web references: SlideShare: Measuring Social Media. Four Metrics that Matter CMO.com Interview: Jon Brancheau, VP of Marketing, Nissan Article: The Hidden Cost of Ignoring Social Media #SimplySocial podcast Forbes.com: Measuring Social Networking Success: More Than Just Likes SocialMediaExaminer: Research Shows Metrics Marketers Think Matter… Read more »
Organisation name: Man Crates. Website: http://www.mancrates.com/gifts-for-men Industry: Curated and themed masculine gift boxes. Brag-worthy Gifts for Guys, Crowbar Included. With only the $1000 he was allowed by his wife, Jonathan Beekman created the business that is today known as Man Crates. Man Crates offers customers the ability to purchase and ship themed gifts contained in unique and memorable packaging; and contents… Read more »
Industry: Electrical Contact: Rob Fisher, Vice President of Marketing, Madison Electric Products References: The Brand Establishment myMadison blog Twitter YouTube LinkedIn tED Magazine (The Electric Distributor Magazine) Brad Huff Post Simply Measured Blog The challenge What began as a rebranding exercise turned into one of the most successful new product innovation programs that has garnered more than 400 suggestions, 7… Read more »
Title of Post: LAY’S® Asks Customers to Do Them a Flavour. Organization Name: LAY’S® (PepsiCo Frito-Lay) Industry: Food & Beverage Manufacturing Web references: internationalist-awards.com, pepsico.com, Description LAY’S® is not shy to receive a helping hand from customers when it comes to creating the next big thing for America’s favourite chip. In 2006, the brand launched their “Do Us A Flavor” campaign,… Read more »
Organization name: GoPro Industry: Consumer photography & videography Contact name: Nick Woodman – CEO/Founder, Adam Dornbusch – Senior Director of Content Distribution, Andrew Shipp – Social Media Manager Web references: Wikipedia, INQUISITR , NY Daily News, YouTube, Fast Company , Simply Measured , Small Business Trends About GoPro An American manufacturer of action cameras used in extreme action videography, this San Francisco based company was founded in 2002 by Nick Woodman (formerly Woodman… Read more »
Organization Name: Molson Coors Industry: Leading Global Brewer In todays day and age it is becoming increasingly more difficult for companies to communicate messages to their consumers, due to all marketing ‘noise’, but they’re also struggling with communicating with their employees. Many organizations depend on email communications to their employees and assume that they are being read. This can be a… Read more »
Web References: CNBC, Statista – Facebook, Statista – Twitter, Internet Live Stats, Business Insider, YouTube – The History of social media, INC, Statista – Network, Imedia Connection, Fast Company, Big Fish, Wall Street Journal, Huffington Post, Ad Age, Atlas, Soundcloud, Back in my day, the internet was dial up, you saved a single document to a floppy disk, and social media… Read more »
