When it comes to social media marketing it is important, to build a solid foundation to ensure that your efforts have the greatest chance of success.  A solid foundation really is about getting the basics right and remembering the purpose of social media is to engage with people.  Engagement is not announcing carefully crafted advertising pieces to your intended audiences it is about adding value to conversations that are already happening, building your reputation and remembering that social media is about listening and communicating.   Geranium gets social media marketing right.