Houzz is the ultimate social media platform for home renovation, interior design, house building and decorator enthusiasts. It’s an award-winning app and website that connects homeowners with designers, contractors, vendors, etc. to help streamline home renovations and decorating projects. Their platforms are a wealth of design ideas and inspiration through millions of pictures and images from professionals to homeowners and DIYers. I have been using it for year myself to browse and save beautiful photos to – someday – use for my dream home, or in the meantime to plan my semi-detached house renovations.
General Motors operates over 100 different social media channels with more than 21 million fans, followers and subscribers. They also have a footprint in over 120 countries globally. Taking this huge scope into consideration, it is imperative that a company the size of GM operates in a highly coordinated and integrated fashion to support their customers around the world.