Marketing Music in the Social Age: Ever since Napster, itself an early social network, turned the business model of the music industry on its ear, music marketers have had to consider a dynamic shift on how to remain viable. In the past, sales and profits were tied to record sales, but they can no longer use such a model with… Read more »
In order to be successful and maintain prosperity in today’s continually evolving economy and world of business, most companies and corporations have realized that changes must be made to traditional core marketing strategies. Digital marketing and the maintenance of a prominent presence throughout all forms of social media have become top priorities and aspects of companies that have recently experienced… Read more »