Organization name: Lowe’s Companies, Inc. Industry: Retail home improvement and appliance stores Company Contact: Tom Lamb, Lowe’s Senior Vice President of Marketing & Advertising Web references: Lowe’s Description of how social media is used for business performance: According to a release from advertising giants BBDO, Lowe’s is the second largest home improvement retailer in the world. As a part of the… Read more »
Organisation Name: Home Depot Industry: Home Improvement and Construction Retailer Name of contact if available: Frank Blake, Chairman and CEO Web references: www.homedepot.ca Description of how social media is used for business performance: One interesting fact has stood out to me right at the beginning of my research. Home Depot is an early adopter of using social media in their supply chain… Read more »