Creating a supply chain that is both efficient and properly managed can be difficult. Between ensuring visibility across channels, product development, customer service and accurate inventory management, maximizing the performance of a company’s entire supply chain can be complicated. For a company like Ryder, though, supply chain management is what the company excels at. Ryder is a Fortune 500® commercial fleet management, dedicated transportation and supply chain solutions company. With over 50,000 customers, Ryder boasts a 99% on-time delivery rate, 80+ years of experience and a fleet of more than 230,000. Ryder has been recognized for its industry-leading practices in third-party logistics, environmentally friendly fleet and supply chain solutions, and world-class safety and security programs.

Today, most companies are using social media in some capacity, but very few are anywhere near achieving the full potential. People assume that social media for business purposes are primarily for marketing and recruitment. But, leading organizations like Burberry, Virgin and General Electric are recognizing the positive impact social media can have when it implemented across all departments within the organization. The term Whole Enterprise Social Media means the integrated approach to the use of social media for performance improvement. Though integrated social media systems are available, most companies are still functioning with internal department working in silos and using technology systems specified for a single business purpose. The problem is that this makes communication more difficult and processes very inefficient. For example accounting, sales and marketing are three different areas that likely have overlap of customer and vendor data. Working independently means three different departments are entering the same data, communicating in various capacities and likely not coordinating efforts very well internally.