Tag Archives: social media disasters

  While engaging your audience is usually not a bad thing, giving up total control for one of your most prestigious annual events can be. Which is why the NBA is rethinking the process for how All-Star votes are cast.

Nintendo’s Social Media Hits and Misses

David_Pearson   October 12, 2015

Company: Nintendo Industry: Video Games Web References: Nintendo, Twitter, Facebook, Company History Nintendo is a multinational company with Japanese roots that was founded in 1889. In their first 67 years Nintendo was primarily a playing card company. Nintendo has also experimented with toy making, a TV network, a food company and even operating a chain of Japanese Love Hotels. What… Read more »

PridehouseTO: Inclusion in Sports or a Longer Pride Week?

Fgo   July 25, 2015
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Organization: PrideHouseTo Industry: LGBT rights and entertainment. Contact: Matthew Cutler MCutler@the519.org Web References: PrideHouseTo PridehouseTO: Inclusion in Sports or a Longer Pride Week?  The Pan-American games are an incredible opportunity for Toronto and its people to create a legacy in sports, business, infrastructure, and social programs amongst other benefits. The PrideHouseTO was in the beginning an original project with a great idea:… Read more »

Forget Mayday – Tim Hortons is on Defcon 4

alexis klein   January 29, 2015

Organization Name: Tim Hortons Industry: Restaurants Name of contact if available: Michelle Robichaud, ‎Lead, Public Relations at Tim Hortons Canada Web references: www.timhortons.com The word disaster is a noun which is pronounced dəˈzastər. The date is January 29th, 2015 and the time is 10:00 p.m.  My prediction is that within the next 48 hours, the senior executives at Tim Hortons… Read more »

Boyfriend’s Facebook Rant = Positive Spin for Bodyform

becky.minor   April 4, 2013

As Social Media Marketers, every day we encourage our fans to engage with us through our social media outlets. But, our worst nightmare is our phone beeping in the night with a notification that one of our beloved “fans” has taken to our pristine Facebook wall to complain about our business and air their every so mighty opinion for the… Read more »

Groupon: Collective Buying Power Gone Wrong?

faisalahsan   November 5, 2012

Groupon is a company that offers coupons and deals to its users on a daily basis. The premise behind Groupon is to use customer feedback to gauge demand for products and services. Interested parties purchase the coupon and only if enough people buy in does it become redeemable. This means the end users determine which coupons are redeemable and which… Read more »

Netflix fails to communicate on Facebook

Kathryn   February 13, 2012

Organization name: Netflix Description of social media disaster:  When Netflix announced it was raising its rates and changing its service, customers began using the Netflix Facebook wall to voice their unhappiness. Instead of using this as an opportunity to discuss with customers about upcoming changes, or to answer the concerns and complaints with clear explanations, Netflix simply answered with one ‘Thank… Read more »