New Balance is a privately owned shoe and athletic equipment manufacturing based in USA and England.This Brand founded by William J. Riley more than 100 years ago and has a history longer than Nike, Adidas and some other athletic manufacturing businesses in the market. Not that the company started by manufacturing fancy suede sneakers from its start but, through selling arch supports to firefighters and police officers at the beginning, became more and more popular lately for its quality and unique design. This brand is competing with other mega athletic equipment manufacturing such as Nike, Puma, Converse, Reebok, Adidas, and other similar companies. Same as Nike, Team New Balance has been using social media as one of the secondary platforms to communicates with its customers and get voice of its customer to; A) Understand the product gaps and put together necessary action plans to respond to the market demand, and B )To identify the success of different product launches by getting feedback from its customer. On social media, The number of “likes” or “shares” is somehow a representation of how successful its customer has accepted the products in the marketplace.
The New York Public Library (NYPL) was founded in 1895 and is the United States’ largest public library system. Today, the NYPL consists of four scholarly research centres and 88 public branches, located between Manhattan, Staten Island and The Bronx. The NYPL holds more than 51 million items within it’s collection and serves more than 17 million patrons annually; from scholars to public school students, to seniors and toddlers. The NYPL is a centre of educational innovation and a community hub that is vital to New York culture. Statistically, one in three New Yorkers do not have at home internet access and the NYPL works tirelessly to close this digital divide. In the rapidly advancing digital age, the NYPL provides patrons (not only at their physical locations in New York), but also individuals worldwide, with powerful online tools to discover their resources and services. Through their website, visitors can browse the NYPL collections that include 800,000 digitized items. The NYPL also offers online librarian support to answer visitor’s questions online at any time. To further customer engagement, the NYPL offers 67,000 free programs annually. To quote the NYPL President & CEO, Tony Marx: “The New York Public Library has provided essential access to books and information for more than a century. Today, we are building on that legacy by increasing access to our collections physically and online, and by transforming our libraries into proactive centers of education and opportunity for all New Yorkers. ”
Organization Name: EMC2 Industry: Software Development and IT Solutions Web References: emc.com jivesoftware.com, github.com, facebook.com twitter.com, Forbes Magazine EMC was founded in 1979 by Richard Egan and Roger Marino in Massachusetts. They developed the 64 KB chip memory board for Print Computer Inc. In 1985, they were the first to ship memory upgrades with 1 megabite of RAM – exciting at… Read more »
Organization Name: Beiersdorf – Nivea Brand Name of contact: Beiersdorf CEO – Stefan Heidenreich Web References: Beiersdorf; Beiersdorf Canada; Nivea Description on how Social Media is used for business Performance: Companies know that they must continue to develop innovative products to keep pace with their competition. Their goal is to find the next product innovation that will revolutionize their marketplace as Apple has… Read more »
Company name: Skype Industry: Telecommunications Description Skype is an application that allows people to communicate through video or audio from computers, tablets and mobile devices. It can be used to message, send and receive files, photos and videos, as well as hold conferences online. It was made available for use in 2003 and currently belongs to Microsoft, who acquired it… Read more »
Industry: Contract Food and Support Services Name of contact: Leslie Wilson, VP Marketing More than ever before, people care passionately about their food: its origin, ingredients, preparation and serving. Tomorrow’s leaders in the culinary industry need to be more than gifted chefs. They need to be ready to lead their teams, organizations and companies in advancements in culinary direction, new… Read more »