Tag Archives: social marketing
Each year we print four billion flyers that are read by 81% of our readers, making them the most used source of local shopping information. For Metroland Media, their competitors and readers, these numbers are astonishing. Supply chain management is now more relevant than ever in terms of any organization succeeding. Products need to be properly designed, developed and distributed, while still being cost effective, easily adaptable to changes in the product or market and remain at a high-quality level for customer satisfaction. Metroland makes it apparent that the products they produce find there way into the customer’s hands with the same quality it left their organization. They know that improving their network of organizations and people involved in these processes enhance a variety of factors within their supply chain. Metroland Media is an excellent example of how an organization should run their supply chain and how it can be managed and improved.
Specific Content drives success for BuzzFeed: Measuring Social Media effectiveness
Organization Name: BuzzFeed Industry: Internet Media Web References: 52 Things you Should know about BuzzFeed, Does BuzzFeed know the Secret?, How BuzzFeed discovered the Secret to Success in Social Media Make your content specific. That’s what we’ve learned from BuzzFeed, the extremely successful social news and entertainment internet media company founded by Jonah Peretti, the famous MIT graduate student who… Read more »
Sky’s the Limit, with JetBlue and Social-Marketing
Into the JetBlue Sky Social Media darling JetBlue airlines has been at the forefront of social marketing since 2007. Ever since inclement weather grounded most of JetBlue’s planes and passengers were trapped in their seats for hours. Then, social media was still in its infancy and it wasn’t used by companies to interact with their customers or to manage “image… Read more »
Survey Says? Retargeting with Facebook Exchange Works… Really Really Well!
Unlike traditional media, online advertising offers marketers the ability to fine-tune their direct marketing strategy by using cookies, which are unique identifiers to specific computers. Marketers often use these cookies to track whether a user left a page without buying anything, so they can later retarget the user with specific ads related to the site the user visited. Retargeting is… Read more »