On the screen, the toddler offers the bit of food in his hand to some grazing sheep. “Num … num,” he insists. The sheep, unimpressed, bleat in the background. This slice of rural life, captured in a Twitter post, was part of a radically new marketing approach for equipment manufacturer John Deere. Founded in 1837, the company is known for its big machines, from tractors and combines to bulldozers and backhoes. But through its work with Quarry, the award-winning St. Jacobs-based advertising agency, John Deere Canada discovered an underserved market for its smaller equipment and used digital media to reach them in meaningful ways.
How are business marketing activities affected by social media? Reach, impression, engagement, these are all important things to consider when thinking about social media marketing. Eloqua.com writes “Make it easy for people to share your existing marketing messages socially and expand your reach. Turn your content into earned media by encouraging recipients to amplify your messages. Build trust and add… Read more »