Kobo Knows Everything. How Indigo transformed from selling to the Bookworms, to to Internet Surfers.
avazhang February 21, 2013
Kobo has launched a contest on Twitter that increased the company’s twitter follower by 43%. There is a lot of people on Twitter and Facebook today, and the power of readers’ engagement to boost companies’s future sales is huge. People have jumped from the basic buying-and-selling encounters to developing friendship and love for the moments of engaging with their buyers…. Read more »