Social media, when used effectively, can have far reaching benefits for organizations. Those benefits can be even further maximized when an organization links and effectively synchronizes the use of social media efforts across the entire business.

Born in 1981, I am an in-betweener, or a Xennial;  I am able to identify with members of both Gen X and Gen Y.  As a Xennial, I have the unique experience of living in both realities of the X’s and Y’s – the advantage is that I have lived, experienced and functioned in a world without internet and instant communication. I understand the need for the occasional digital detox, and often miss life without a smart phone.  Additionally, I have the advantage that I belong to one of the first generations to be taught “computers” in school.  As a result, I am comfortable working on a computer. In this blog post, I will examine the link between Slack, a social media and collaboration tool used in businesses, and higher levels of performance in the workplace.    

According to Intercom, “The way businesses talk to people online is broken. Intercom is fixing it. Intercom is the first to bring messaging products for sales, marketing & customer service to one platform, helping businesses avoid the stiff, spammy status quo and have real conversations that build real connections.” Intercom describes its platform as “simple, personal, and fun for everyone”, and a growing number of customers obviously agree. According to Alex Konrad, staff writer for venture capital, startups and enterprise tech at Forbes, “Intercom is now adding 600 paid customers and $1 million in new revenue every 10 days.”