Organization Name: JetBlue Airways Industry: Travel Name of Contact: Marty St. George, VP of Marketing and Commercial Web References: Social Fresh Description of how social media is being used for business performance How is social media being measured by organizations today? Organizations today are using social media metrics and active monitoring to measure their impact and Return On Investment (ROI)… Read more »
Organization: TOMS Shoes Industry: Retail Which stats matter; social media metrics that your business should track; social data metrics you can trust…the list goes on. When it comes to tracking social media the options can be overwhelming. So, how do organizations determine what’s best for their own social media metrics? As Marketing Communications Specialist Nicole Brophy shares, the options for social… Read more »
Likes, tweets, followers, fans or friends; no matter the forum, cultivating and engaging your social media audience can be a daunting task. Starting a conversation with customers and generating valuable content is no small feat, as simple as it sounds. There must be an easier way, right?? TOMS Shoes and AOL certainly made it look easy. To kick off their… Read more »
