Shop B, formerly Blush, is an independent women’s fashion boutique on Quebec Street in downtown Guelph, ON. The shop opened in 2004 and has grown into a leader of fashion boutiques in the area. Michele Lee, the owner and creator of Shop B, grew the shop based on her love of fashion, design, and creativity. She has a history in merchandising, which is made immediately evident in the beauty her shop exudes, both in person and in its online presence.