CordCruncher: It’s simple, it’s easy, it makes sense! CordCruncher is a tangle free technology to all types of cords.  Products in their line include Tangle-Free Earbuds and Tangle-Free USB Chargers.  In partnership with Mel B, celebrity from the former girl pop group Spice Girls,  the following video explains more about the product and how their revolutionary technology works. CordCruncher knows the importance of social media and measuring metrics.  According to Aaron of Loyalty Solutions Digital Solutions Inc , third party digital service provider for CordCruncher, “measuring social media metrics of what was working and what didn’t work is important to understand customer’s behaviors”.

As one filters through the literature on social media marketing, it becomes glaringly obvious that the rift between digital and traditional marketing has undergone some reverse tectonic movement. No one in any respectable marketing position will make the faux pas of comparing Facebook ads with print ads (unless they intend to elicit judgmental stares). Digital marketing in all its strategic glory is here to stay for the overnight cross continental long-haul.

Today’s marketing landscape is ever changing, and with it, the way we engage with our customers.  It is no longer about selling a service or a product; now it is all about the customer experience.  Companies like T by Daniel, a Brampton based tea house, strive to provide a genuinely exceptional experience for each and every person they meet.  Lovers of tea, fashion and especially people, Daniela and Renata Lewis had a vision to start something that could speak to all generations and could bring people together 1. It began when Daniel Lewis overcame a tragedy and used his new found passion for life to follow his dream with his loving wife by his side.  “From the moment a person walks into our store, our immediate goal is to wow them” says Renata Lewis, co-founder.  Their friendly staff focus on getting to know their customers, whether in person or online.

We’ve all seen one of those Canadian Tire flyers waiting for us at our doorstep… Did you know the retailer stopped distributing them two years ago? Yet, the company’s marketing team is busier than ever with digital advertisement. Facebook has become the company’s second biggest advertising platform after Google. Why did Canadian Tire decided to invest in digital advertising?