Organization Name: BMW Industry: Automotive Contact name: Steven Althaus, BMW’s Global Director of Brand Management Web References: 2011 Social Media Marketing Industry Report Description of how social media is used for business performance What is the impact social media is having on marketing? Social media has transformed the way marketer’s market things to us. It’s as simple as remembering the… Read more »
Title of Post: Reaching the Beach with Foursquare: Measuring from Zero Organization Name: Sauble Trading Post – Ice Cream Parlour and General Store Industry: Tourism Sector Retail Name of Contact: Kim Mizen, Owner Web References: Sauble Trading Post Facebook Built in 1934, a General Store has been serving cottagers and day trippers in South Sauble Beach for decades. The current owners and management… Read more »
“Everything that is to do with online begins and ends with the search engine, and thus the job of Search Engine Optimization (SEO) exists…” Social Search The very first page many of us click on when we first go to the web is a search engine. This is the stepping stone to the internet, and in more… Read more »
