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Supply chain is where 80% or more of any company’s costs and risks lie. It also presents a window of opportunity that can produce great results when right sort of interventions are geared towards it. This can help the companies to stay competitive and focused. British supermarket retailer ASDA is one of the examples that revolutionized its supply chain management and saved £11 Million along with reduction of CO2 by 35,000 tons so far. About ASDA ASDA Stores Ltd is a British supermarket retailer with its headquarter located in Leeds, West Yorkshire. The company was found in 1965 and since then have become a subsidiary of the American retail giant Walmart. It was estimated to be the second largest supermarket chain in Britain between 2003 and 2014 by market share and is currently third behind Tesco and Sainsbury’s. The vision ASDA was not naive to the fact that as one of the largest retailers in Britain, whatever they do will have an impact on the sector. They take this responsibility very seriously therefore they devised three aspirational goals that guides all their work, To be supplied by 100% renewable energy To create zero waste To sell products that sustain people and the environment. Julian Walker-Palin, head of corporate sustainability at Asda, said: “At Asda, our approach to sustainability is based on the belief that protecting the environment and saving people money go hand in hand. After all, wasting resources means wasting money – and we hate waste of any kind.” Challenge: Since 2005, ASDA has worked towards minimizing environmental impact of their operations. This saved them £80m that was invested into delivering lower prices to their customers. They saw great benefits from adopting sustainable measures with cost savings of 101-126Million Euros and a sizable resource efficiency. Being aware of the influence they had across their supply chain and with the knowledge that 90% of their environmental impact lies within their supply base, ASDA thought of devising a mechanism that would help their over 300 suppliers find efficiencies in resource management and build resilience.