The Cara Operations Limited group owns 10 restaurant brands such as Milestone’s, Harveys and Swiss Chalet. Cara recently decided to bring all their social media marketing in house after a pilot project in which they were able to test out how responsive they could be for all their brands without relying on agencies. At the end of the day it is a difficult decision for any business to decide whether to source out their marketing and social media or to bring it all in house. The Cara brand has such a broad reach of customers with different demographics, incomes, geography, etc that the information crossover would be a big loss if they gave it all away to an agency. By making the decision to bring all their marketing in house, their team can quickly react, respond and request information directly from their customers. The group’s marketing team uses different social media tools like Instagram and Twitter to seek out immediate feedback, buy-in and build momentum and excitement for upcoming changes such as menu or toppings!
The supply chain plays a pivotal role in the overall success of an organization, but even more so in the fresh food sector. Restaurants and other food related operations are always looking at ways to cut costs and maximize profits in the most effective and efficient methods possible. Whether it be healthcare, restaurant chains or even small mom and pop type restaurants, GFS understands that managing all those moving parts can be an overwhelming aspect of doing business. GFS is the largest family operated distributor in North America that has been running for over 115 years and services restaurants, universities, healthcare and a variety of other foodservice operations. Logistics and supply chain challenges have been at the core of the GFS company fabric since it’s establishment in 1897, but being able to manage the supply chain and its intricacies in 2017 is a different dynamic entirely. In addressing this fundamental concern, GFS developed “GFS Connect” with the goal of providing the customer total traceability and accountability anywhere, anytime in an easy and convenient way: “GFS Connect Mobile is the companion application to GFS Connect, offering you access to the same information on a mobile device. This one-of-a-kind tool lets you run your business on the go, anytime, anywhere. It’s the first and only mobile application available to food service operators throughout Canada – and it’s easy and convenient to use.”- GFS Canada Website