In 1872, long before the invention of social media, Mildmay’s Commercial Hotel began it’s first days of operation. It has since welcomed thousands of visitors to the small town located in Southwestern Ontario with its country charm and welcoming flare. In 1919 the the business was bought by the Schmalz family and has remained with them ever since. In 2006 the business was bought by Nicole Wise (Schmalz) and became Harleys Pub and Perk. Harleys Pub and Perk has proven that some things will just never get old with it’s almost century old charm, Grandma Schmalz’s Ribs and Kraut, and even with a few of the regulars; however, the functionality of the pub and it’s marketing tactics have had to be changed with their times.

Social media does not connect just family and friends anymore, but it allows organizations to connect to their customers. It is still a fairly new phenomenon to supply chain management, however companies are starting to learn to adapt it into this part of their business. Many organizations have successfully integrated social media into their supply chain management, creating an efficient and stable supply chain which results in greater customer satisfaction. Social networking can improve the supply chain management of an organization by creating visibility, improving communication, increasing control and reducing operational and labor costs. It is allowing companies to communicate faster and more effectively with their customers. 

Employee engagement is a vital element of a successful and productive work environment. 1  Companies like Oliver & Bonacini Restaurants (herein referred to as “O&B”) have been empowering their employees for years, which has helped them become one of Canada’s top fine dining restaurant companies. Their employees are passionate, energetic and have a sense of pride when speaking about their employers. O&B operates a portfolio of unique and innovative restaurants across Ontario3.