Organization: Wilfrid Laurier University Industry: Post-secondary education Contacts: Melissa Stephens, Laurier’s manager of marketing and communications – recruitment and admissions, mstephens@wlu.ca; Sandra Muir, Laurier’s social media strategist, samuir@wlu.ca Web references: Wilfrid Laurier University and its social media accounts including Facebook, Twitter, LinkedIn, YouTube and Instagram, as well as other sources with links posted throughout this blog entry. Like any suitor… Read more »
Organization Name: Linked In (from an article in ‘The Economist” Magazine, March 10, 2012, page 78) Industry: Social Networks Web references: http://www.linkedin.com/ Description of how social media is used for business performance: Official statistics can tell you how many workers were jobless last month, how many had college degrees and how many worked in construction. But they cannot tell you… Read more »