Organization Name: Bombardier Industry: Aerospace/ Defence Railways If your business is active on social media, then your business should be reporting on all your social media efforts. While reporting on “vanity metrics” on your companies channels, like follows or likes seems like the thing to do, many people tend to confuse this as an achievement versus what it really is… Read more »
Organization Name: Centennial College Industry: Higher Education Name of contact: Ann Buller, President; Rosanna Cavallaro, Associate Vice President, Marketing and Communications Web References: Centennial College Description on how Social Media is used for Business Performance: In Albert Einstein’s words: “Not everything that can… Read more »
With the US Presidential election fast approaching, there has been an increase in social media tools and metrics being used along side political polls and pundits to predict who will be the next President of the United States. The use of social media to predict the election results is such a hot topic that it was even part of Seth… Read more »
