About Wholesome Culture The brand was founded almost a year ago and has been making waves since then with its message of living life in balanced harmony with nature.  Wholesome culture is a fashion brand that is aimed at people who live a plant-based lifestyle. Their mission is to make cruelty-free clothing while encouraging the adoption of vegan lifestyle to help environment and save the animals. As written on their website, At Wholesome Culture, we want make sure our clothing is made in condition where people are safe and well-treated. Most of the clothing we use is made in Worldwide Responsible Accredited Production (WRAP) certified factories.  

When I think of a women’s lingerie store, my mind automatically goes to Victoria’s Secret, La Senza and La Vie en Rose. When walking by these stores in the mall and while going inside the stores, women are constantly bombarded with images of perfect looking models wearing the products. I think that trying on the products with these images in your head makes a lot of women reluctant to buy the items. Most women forget that yes, these models are beautiful and have thin bodies, however even they don’t look like the photos. Countless hours of retouching and photo shopping go into making them look like they do in the posters.   Modern American standards have created this perfect image of what women should look like, resulting in low self-esteem and dangerous eating disorders. Body image has become extremely important to women, especially at a young age.