You’d be hard-pressed to find a Canadian who hasn’t heard of A&W. That’s because their first location opened over 60 years ago, and they have over 900 locations across the nation. They were often the first nationally branded restaurant in a community. And while their frosted mugs are embedded in our memories, they continue to evolve with their customer’s changing needs. From farm to table, the supply chain in the food service industry is under intense scrutiny from customers who not only want to know where their food is coming from, but also the humanitarian and environmental effects. With a demand for transparency, social media can impact the supply chain addressing customers’ desire for better understanding of how products are sourced. And A&W Canada is leading the pack, with quality products that speak to a changing demographic. They’re the first and only national Quick Service Restaurant (QSR) in Canada to serve beef raised without the use of hormones or steroids, pork and chicken raised without the use of antibiotics, and eggs farmed in Canada from hens fed a diet without animal by-products. And yes, they also serve organic, Fairtrade coffee, too.
Most of us who went to McDonald’s as kids remember our first taste of their delicious French fries and that special sauce packed Big Mac. We also likely remember as we became adults, just how bad their coffee was (as was the coffee at many other restaurants). Well, McDonald’s listened to its customers over the years and introduced a new coffee and most recently a new McCafe restaurant concept. A winner for customers, the McDonald’s business and for social media.