Among the first free tax-supported public libraries in Canada, the Kitchener Public Library (KPL) opened in 1884. Its vision is To inspire and enrich for life. In 2017, they rolled out a new strategic plan which will focus on four goals : Work Together Ignite Community Conversations Foster Belonging Bold Leadership I met with Charlotte Prong, Social Media Editor of KPL a few weeks ago to talk about their use of social media. As an organization without a traditional sales model, their use of social media is used primarily for brand awareness. The community needs to know that the library goes beyond books; it’s a place where people connect with each other and to the resources they need.
In our age of digital marketing where there are so many social media options to choose from, one community library is finding success through their development and use of videos. In addition to using Snapchat, Twitter, LinkedIn and Instagram, the Pickering Public Library is including short, in-house created videos in their Facebook Page, YouTube channel and website to communicate upcoming events, new programs and services, fun facts and promote client engagement. These videos have become quite popular in their community and beyond. Donna Moritz of Social Media Examiner attributes the rise in popularity of short video social media content to how “snackable” they are, as a quick visual method that grabs our attention, “Short videos suit our busy lives, brief attention spans and the need to consume content easily and quickly. Because fans are consuming content via their mobile devices while they’re on the go, the shorter the content is, the better.”