Tag Archives: promotion
While the success of a company or business is dependent on the product or service offered, its long-term success is heavily dependent on engaged employees. Without dedication and a desire from staff to want to do their best work, the long-term success of a company is all too often going to falter. So what makes for a truly engaged workforce? There are many things that can contribute – recognition, remuneration, growth opportunities – but perhaps one of the most important aspects is staff involvement. There are many approaches companies can take to engage staff. Having been ranked as one of the top 5 employers in Hamilton in 2016, I turned to McMaster University to explore their approach to, in their words, create a work environment for staff that encompasses respect, recognition and engagement.
The Power of Prevention & Promotion
His head thrashes side to side at night for hours on end while he hums loudly. Not knowing if this is normal three year old dreaming behaviour, night terrors, or signs of something more serious, his parents take to the internet to find out what they should be doing about it. You Tube specifically. It didn’t take them long to decide to book a doctors appointment. A year later he has a diagnosis of Epilepsy and his symptoms are being managed to reduce long term effects. This is a great example of how social media is currently playing a role in preventative health care and alerts us to the potential expansion in this area.
TWENTY6HUNDRED Goes Global on Social Media
Case Study: TWENTY6HUNDRED Industry: Music Web references: TWENTY6HUNDRED, Facebook, Twitter, Instagram, Tumblr, YouTube, Soundcloud. Indie band TWENTY6HUNDRED has rocked the Toronto club circuit for almost 10 years, releasing 3 CDs during this time. Their 2014 release “Electric for All” signified a few major changes for the band’s direction. They added a new guitarist and producer Mihai Trusca, updated their studios to make their sound slicker… Read more »
Beta testing artists with NBC’s The Voice
Title of post: Beta testing artists with NBC’s The Voice Organization: NBC, Universal Music Group Industry: Entertainment CEO: Lucian Grainge Web references: Mashable, Shorty Awards, PTC Creo, Twitter, Carabiner Communications, Simply Measured Social media has expanded beyond the role it plays in people’s social lives – today, it plays an increasingly important role in the way people interact with the… Read more »
Indiegogo’s DIY social strategy is getting it done.
Organization Name: Indiegogo Industry: Crowdfunding website Web references: http://www.indiegogo.com Who are they? One of the best creations of the internet has been the crowdfunding phenomenon. If you’re not familiar with the concept basically a person or entity publicly solicits funds for their product or venture. People decide to contribute money based on the pitch that they are given. And if… Read more »
Starbucks Offers Free WiFi to Drive Social Media
Starbucks drives a global brand and uses social media to reinforce and extend their asset. Most experts will agree that Starbucks has one of the best social media strategies out there. Now that it is giving away free WiFi, it is even more of a magnet for roving laptop warriors.