Supply chain is where 80% or more of any company’s costs and risks lie. It also presents a window of opportunity that can produce great results when right sort of interventions are geared towards it. This can help the companies to stay competitive and focused. British supermarket retailer ASDA is one of the examples that revolutionized its supply chain management and saved £11 Million along with reduction of CO2 by 35,000 tons so far. About ASDA ASDA Stores Ltd is a British supermarket retailer with its headquarter located in Leeds, West Yorkshire. The company was found in 1965 and since then have become a subsidiary of the American retail giant Walmart. It was estimated to be the second largest supermarket chain in Britain between 2003 and 2014 by market share and is currently third behind Tesco and Sainsbury’s. The vision ASDA was not naive to the fact that as one of the largest retailers in Britain, whatever they do will have an impact on the sector. They take this responsibility very seriously therefore they devised three aspirational goals that guides all their work, To be supplied by 100% renewable energy To create zero waste To sell products that sustain people and the environment. Julian Walker-Palin, head of corporate sustainability at Asda, said: “At Asda, our approach to sustainability is based on the belief that protecting the environment and saving people money go hand in hand. After all, wasting resources means wasting money – and we hate waste of any kind.” Challenge: Since 2005, ASDA has worked towards minimizing environmental impact of their operations. This saved them £80m that was invested into delivering lower prices to their customers. They saw great benefits from adopting sustainable measures with cost savings of 101-126Million Euros and a sizable resource efficiency. Being aware of the influence they had across their supply chain and with the knowledge that 90% of their environmental impact lies within their supply base, ASDA thought of devising a mechanism that would help their over 300 suppliers find efficiencies in resource management and build resilience.
The adage “it’s what’s on the inside that counts,” isn’t always necessarily true with respect to a company’s product development/design. Sometimes, it can be “what’s on the outside” (the packaging) that really “counts” when it comes to a consumer choosing which brand to buy. One company that proves looks really DO matter is Orbit, the makers of a sugar-free chewing gum. Through their Spotlight Series Campaign, customers were invited to submit their own original designs for packaging of the brand. Moreover, this campaign is not the only time the company has stressed the importance of “stylish” brand packaging. In fact, it is a key aspect of Orbit’s product development. Take this Orbit gum commercial as an example.
IKEA has a reputation of creating functional, modern, quality and affordable products. Products offered are available for any part of a home from bathroom, living room, bed room to kitchen and more. They not only offer furniture but they also offer accessories to compliment any room in any home. IKEA is a Swedish-founded Dutch-based company that has 355 in 29 countries. The popular furniture store has a vision “to create a better everyday like for the many people”. Some of the key factors that contribute to IKEA’s successful supply management is their affordability, quality and availability.
We live in world where Instagram marketing is more alive than ever! More and more A, B,C List celebrities are promoting and trying to sell products such as Detox teas and so on. We don’t know if these celebrities are being paid for these products, and usually when a celebrity is being paid to use their platform to promote a product, they’re supposed to tag the post #ad or #spon in some way indicate that a transaction has taken place
Need for Development in the Cosmetic World A commonly shared fear held by most makeup enthusiast is having mismatched foundation, especially for people with skin that falls outside of the centre of the colour spectrum. People have different skin colours, textures, undertones and preferences as to how they want to wear their foundation. The variation of skin makes it increasingly difficult for brands to come out with products that could please the masses. According to one of the creators of MatchCo, “94 percent of women struggle to find a precise shade.” Point being, foundation matching is frustrating. Some experts have seen a shift in preference, as there is an increasing demand for more product information and a more customizable approach to foundation. For many people, a product that is sold on the counter just meet their expectations and usually a more accurate match of foundation is sought out. Besides the match itself, there is a charm to the idea of having a custom product unique to you. For foundation, it all comes down to how accurate the shade matching is. Product Development & Design MatchCo is a simple application that would allow you to find a perfect match within seconds, no makeup artists, human interaction, and no mismatched foundation. An invention that would enable you to find a foundation that fits you. Digital is driving beauty brands to get more personal than ever before, and that is exactly what the makers of MatchCo hatched with the help of personalization and technology experts, David Gross and Andy Howell, who have created a wide range of custom product programs for some of the world’s top brands. The rapid pace at which innovation in algorithms and colour matching technologies is taking place could be the key to making these services more accessible. The only drawback of the product is that there is only one patent formula that accommodates for individuals who are looking for a medium to light coverage. According to the creators of MatchCo, they were deliberate about creating one formula to master the perfect blend before entering the colour cosmetics arena.
If you were using social media for personal or business use in Canada during the summer of 2016, you will have no doubt heard at least something about The Tragically Hip. The favoured Canadian band was touring in what likely would be their last, due to frontman Gord Downie’s onset of brain cancer. Concerts sold out and media of all sorts took note of what was developing into a notable time in our country’s music and lifestyle history. As the final concert came to pass in August – complete with the attendance and interaction of Prime Minister Justin Trudeau – an influential social media phenomenon was occurring. Ensight Canada reported, “In addition to multiple trending topics throughout the weekend of the concert, social media posts about The Hip and (Gord) Downie’s First Nations comments generated roughly 20 million potential impressions across Canada over the past week. What’s really telling is that Canada has about 14 million daily Facebook users, so when we look at the impressions generated, we can conclude almost everyone in the country who used the internet or social media came in contact with the story in some way.”
Organization Name: Oreo (The Kraft Heinz Company) Industry: Biscuits & Snacks Web references: Oreo, Business Today, Forbes, China Business Review Social Media & Business Performance OREO has always involved its customers with product development. In fact, it’s in their DNA! That’s how the product has expanded into the international baked goods market, with continued YOY (Year-over-Year) growth. Customer engagement with… Read more »