Tag Archives: product life cycle

#Vitalize with your personal Vitaminwater!

Amanda   October 23, 2014
vitaminwater-facebook

  Organization Name: Vitamin Water Industry: Food and beverage Name of contact: J. Darius Bikoff, CEO Web references: Vitamin Water Facebook Page Description of how social media is used for business performance: It was Mohanbir Sawhney that said: “To gain customer insights, we must understand that we are prisoners of what we know and what we believe”. Inspiration can come… Read more »

Heineken’s Ideas Brewery Taps into Customer Innovations

Terrah   June 11, 2013

Today’s consumers do just that – we consume.  We have more choice than ever before, both locally and abroad, and we want to get our hands on the latest and greatest products. It’s this “out with the old, in with the new” mentality that seems to have shortened the life cycle for many products, forcing businesses to become more effective… Read more »