Title of Post: How Dell Stormed into Social Media-Driven Idea Generation Organization Name: Dell Industry: Information Technology (IT) Name of Contact: Multiple calls for comments not returned over 5 days. CEO: Michael Dell Web references: crowdsourcingweek.com, Forbes.com, dell.com, ideastorm.com, wired.com Given the unprecedented advances that technology has made over the past few decades, it has become clear that the only limit to what can… Read more »
Organization Name: Kik Interactive Inc. Industry: Mobile Messaging App Name of Contacts: Heather Galt, Head of Marketing and Privacy and Paul Gray, Director, Platform Services Web References: Kik Website, Kik LinkedIn, PromotedChats LinkedIn, Kik Twitter, Kik Facebook, Kik blog, NBC article, bot article, CTV clip, 570 News, Wikipedia, Sound Cloud, Funny Or Die, Description: “Kik Me” – This may have been… Read more »
Organization Name: Threadless Industry: Retail, e-commerce Name of Contact if Available: Kyle Geib – Marketing Coordinator, Threadless Web References: Threadless, Inc., Forbes, Wikipedia, Wired Description of How Social Media is Used for Business Performance Crowdsourcing 101 If I said the word crowdsourcing to you in the early 2000s, you’d have no idea what I was talking about and you’d probably look at… Read more »
Image courtesy the LEGO Ideas website. Company: The LEGO Group Industry: Toys Description: The LEGO Group is a Toy manufacturer based in Denmark. Founded in 1932, the company is best known for its manufacturing of plastic brick Lego toy brand. The Lego Group currently holds the title of Worlds Largest Toy Manufacturer in 2014 with sales up 11% to $2… Read more »
Title of Post: Rick Mercer Rants … err…. Raves about Blueberry Pie Ice Cream Organization Name: Sauble Trading Post – Ice Cream Parlour and General Store Industry: Tourism Sector Retail Name of Contact: Kim Mizen, Owner Web References: https://www.facebook.com/pages/Sauble-Trading-Post/110886705613099 The best ideas may come from where you least expect them. Accenture Inc., released a position paper titled “The Next Digital Wave: Using Social… Read more »
“93% of digital marketing and advertising professionals believe that utilising social media as a mechanism for customer feed back provides an exceptional opportunity for product development.“ ~ Crimson Hexagon With consumer opinion and feedback so easily accessible to corporations through a multitude of social media channels, organizations have started to realize that these tools may serve a larger purpose… Read more »
Over the past couple of years, it is has been pretty clear that we have been witnessing some major shifts in the ways that businesses are operating. Digital and social media have come to play key roles in core marketing strategies for all businesses and corporations wishing to grow and maintain prosperity. In addition to this use of social media… Read more »
