The times, they are a changin’….a notion famously expressed by Bob Dylan some 50 odd years ago, and one that can be applied to organizations’ and their product development practices as a result of social media. In recent years, technological advancements have changed the socio-economic landscapes for organizations, and have created an ever competitive and complex market. Social media is playing a pivotal role, with an unprecedented rate of adoption that surpasses conventional tools such as the radio, telephone, television etc. Companies across all industries are having to use social media in product development in order to stay current on fine-tuned market needs and trends. Social media offers the potential to significantly improve a business’s performance. It is being used by companies to not only communicate to their customers, but also to learn about their customers, in hopes of advancing product development.
Organisation Name: Lolly Wolly Doodle. Website: http://www.lollywollydoodle.com/ Industry: Personalized children’s wear and accessories. Started as a way to use up extra fabric from crafting clothing for her own children, Brandi Tysinger-Temple used social media with some unexpected results. When looking at the clothing available to children in stores, Brandi Tysinger-Temple felt they didn’t reflect her view of how a child should… Read more »