Tag Archives: product design

#Vitalize with your personal Vitaminwater!

Amanda   October 23, 2014

  Organization Name: Vitamin Water Industry: Food and beverage Name of contact: J. Darius Bikoff, CEO Web references: Vitamin Water Facebook Page Description of how social media is used for business performance: It was Mohanbir Sawhney that said: “To gain customer insights, we must understand that we are prisoners of what we know and what we believe”. Inspiration can come… Read more »

Nissan – Crowdsourced Innovation that excites

KSurette   October 22, 2014

Organization Name: Nissan Motor Company Industry: Automotive Name of contact: Erich Marx, Director of Interactive Marketing and Social Media Web references: Nissan Description Image courtesy of KROMKRATHOG at FreeDigitalPhotos.net The widespread use of social media in our everyday lives has changed the way we act as consumers. More and more, consumers are willing to share their impressions of a product… Read more »

LEGO Ideas: Toy Manufacturer’s Product Development Strategy Promotes Open Innovation

akarim   October 21, 2014

Image courtesy the LEGO Ideas website. Company: The LEGO Group Industry: Toys Description: The LEGO Group is a Toy manufacturer based in Denmark. Founded in 1932, the company is best known for its manufacturing of plastic brick Lego toy brand. The Lego Group currently holds the title of Worlds Largest Toy Manufacturer in 2014 with sales up 11% to $2… Read more »

The Collaborative Kitchen Web 2.0

Leslie Wilson   June 26, 2014

Industry:  Contract Food and Support Services Name of contact:  Leslie Wilson, VP Marketing More than ever before, people care passionately about their food: its origin, ingredients, preparation and serving. Tomorrow’s leaders in the culinary industry need to be more than gifted chefs. They need to be ready to lead their teams, organizations and companies in advancements in culinary direction, new… Read more »

Small Town Coffee Roaster Engages Big Time with Social Media

Shelby Mulligan   June 18, 2014

 Organization Name: Grounded Coffee Company Inc. Industry: Retail, Service Name of Contact: Nicole DiPinto, Scott Campbell Grounded Coffee Company in Midland, ON serves the freshest coffee in town.  A bold statement, maybe, but one that’s hard to dispute, mainly because of the Probat professional coffee bean roaster located on-site, in the cafe and the burlap bags filled with fair-trade, organic… Read more »

Connecting with Colour: CIL’s Paint Chips for Men Campaign

vanessa.parks   November 12, 2013

In a world where social media has become commonplace, marketing campaigns need to do more than just grab your attention – they need to connect with the consumer. Social media allows companies to encourage dialogue with their consumers, engaging them and helping build a strong brand. In his article Brand Building: Connecting with Consumers Through Social Media, Jose Costa argues… Read more »

How Many Ideas Have You Given Dell?

Candace Berner-Rubie   October 24, 2013

“93% of digital marketing and advertising professionals believe that utilising social media as a mechanism for customer feed back provides an exceptional opportunity for product development.“ ~ Crimson Hexagon   With consumer opinion and feedback so easily accessible to corporations through a multitude of social media channels, organizations have started to realize that these tools may serve a larger purpose… Read more »

Can Social Media Help Reduce the High Failure Rate in New Product Introductions?

John Andrade   October 23, 2013

“Product failure rate for established big companies is more than 65 per cent, but for the start-up companies’ failure rate is even higher at 90 per cent.”  And this scenario has not improved in the last 30 years, according to Robert Adams, Jr. What is needed for Social Media to be meaningfully helpful in this product innovation and launch scenario? … Read more »

Let Them Eat Gluten-Free Cake: Social Media Listening Allows General Mills to Tap Into a Niche Market

vanessa.parks   October 23, 2013

Internet-savvy consumers have come to expect the opportunity to share their opinions, and companies are using this to their advantage. With the growing use of social media, product development is no longer reliant on traditional focus groups and customer surveys. Stephanie Gehman points out that companies “can use social media-based conversations, feedback, comments, complaints and more as a source of… Read more »

Gap’s “Accidental” Crowd-Sourcing Nightmare

Amanda Houseman   October 22, 2013

GAP opened its first doors in 1969 in San Francisco, California. In the beginning, it sold white cotton t-shirts, signature blue jeans and LPs. 50 years later, not much has changed. Though they sell less music these days, and have injected a bit of colour into their wardrobes, Gap is still known for selling the basics, and have made billions… Read more »


Sangeeta   June 13, 2013

Take a look at Lego Click to see how the Cl!ck community is transforming lego. Author Laura M. Carillo outlines some of the quick thinking that enabled the success of this platform in the article “CL!CK – LEGO’s fun social product development platform.” LEGO has a long history with its community that started in 1998 with the LEGO Mindstorms which… Read more »

Squishable Puts Customers At The Centre Of Product Development

nnn   June 13, 2013

Your business’ social media community can be an invaluable asset when working through product or service development. At Squishable.com, a stuffed animal maker in NYC, they’ve used Facebook as a research and consultation tool to help inform product development.     When Squishable began using Facebook in product development, they were a six-person company. As a small company with limited… Read more »

Cisco Wants To Communicate With Their Customers

olopezme   June 13, 2013

If there is a company that knows communications, that company is CISCO. If there is a company that knows how to make that its other companies can interact quickly and efficiently with their customers, that company is CISCO. If there is a company that knows how to make people interact simultaneously with clients, colleagues, friends and family, that company is… Read more »

IdeaStorm at Dell

jsums15   June 12, 2013

The relationship between business and consumers is in the midst of drastic change. The traditional business model of pushing products out to the public, is quickly being replaced by a new model that involves consumers pulling their desired products from companies. Consumers no longer want to sit by quietly waiting for companies to tell them which products to purchase and… Read more »

Heineken’s Ideas Brewery Taps into Customer Innovations

Terrah   June 11, 2013

Today’s consumers do just that – we consume.  We have more choice than ever before, both locally and abroad, and we want to get our hands on the latest and greatest products. It’s this “out with the old, in with the new” mentality that seems to have shortened the life cycle for many products, forcing businesses to become more effective… Read more »

Coca-Cola’s Leading Edge Product Development Innovation

i_hub_com   February 27, 2013

Coca-Cola a Global Leading Beverage Company Embraces Product Innovation The Coca-Cola Company, incorporated in September 1919, a global leading beverage company with over 500 brands recently introduced its ground breaking product innovation Coca-Cola Freestyle™  a revolutionary, new, interactive touch screen fountain capable of creating more than 100 beverage options at your fingertips available in a matter of seconds! Declared by Forbes as one… Read more »

Can Myspace Be Cool Again?

KiyomiRutledge   November 19, 2012

Can Justin Timberlake bring Myspace back? Justin Timberlake and his partners at Specific Media are trying to revive Myspace with a new design and added functionality. But can anyone save this social network that has seen its number dwindle to sites like Facebook, Tumblr and Twitter? The question has been on the minds of online observers, users and alumni since… Read more »

Burger joint turns to social media to improve product delivery

karaes   October 28, 2012

Restaurant chains have always struggled with standardized systems and processes including recipes and the “right” way to make things for years. One company, Red Robin turned to social media to help stop the inconsistencies. USA Today reported that the company created a network discussion board for the launch of a new product line. This board allowed managers to provide feedback… Read more »

Coca Cola’s Social Media Strategy – “Let’s not just listen. Let’s converse.”

faisalahsan   October 21, 2012

Recently, Coca-Cola became the first retail brand to cross 50 million likes on Facebook. That’s impressive. What is even more impressive though, is their social media strategy for the next decade. Having taken the social media world head on, Coca-Cola has redefined how to interact with their consumers. Coca-Cola’s mission statement is to refresh the world, inspire moments of happiness… Read more »

Samuel Adams Taps Social Networks to Create a New Brew

KiyomiRutledge   October 20, 2012

Samuel Adams has been giving consumers an opportunity to create their own brew for years with contest like the Samuel Adams Longshot American Homebrew Contest. This year Zack Adams’ Magnificent Seven and James Schirmer’s Beerflower Wheat triumphed over nearly 1,000 competing homebrews to become the 2012 winners. Samuel Adams also uses their brew contests to reward their employees.  In addition… Read more »

Taco Bell Launches Doritos Locos Tacos Using Integrated Social Media Campaign

corrieabird   October 19, 2012

Taco Bell partnered with Doritos to launch a new product Doritos Locos Tacos – a hard shelled taco made of Nacho Cheese Doritos Chips. Taco Bell determined that “80-90% of Taco Bell-related conversations were taking place on Twitter” they used this information to plan and develop their pre-launch campaign.  In February 2012 the Taco Bell pre-launch Twitter campaign began.  The pre-launch… Read more »

The Social Media Revolutionists vs. the Anti-Revolutionists

howardlichtman   May 13, 2012

The battle line is drawn. Everyone in business should be involved in social media. The statistics in the two video links below are staggering:

Diamond Candles

gerrycall   February 19, 2012

Title of Post: Getting real time analysis of which future candle scents customers would be most likely to favor. Organisation Name:  Diamond Candles Industry:  Retail Sales Web references: http://scents.diamondcandles.com/ http://youtu.be/cvCTx0ebOZ4 Description of how social media is used for business performance: Instead of relying on traditional market research and trend analysis, Diamond Candles has developed a way to crowdsource idea submission… Read more »

CDC Software

gerrycall   February 19, 2012

Title of Post: Managing multiple time zones, geographies and languages to deliver new products and version releases. Organisation Name:  CDC Software Industry:  Computer Software Web references: website: http://www.facebook.com/cdcsoftware; Video: http://www.youtube.com/cdcsoftware Description of how social media is used for business performance: To address the challenges in managing a far flung development staff, CDC Software relies on an agile product development approach… Read more »