Marriott International is a successful global Hotel Industry that has over 5000 hotels around the world. Just in the United States there are over 1000 different Marriott locations. With so many locations and customers, Marriott is always being talked about so they started tracking the conversations. Marriott uses social media for business performance in many ways. One major way Marriott uses social media for business performance is by software programs the track online activity. A software program that has been beneficial for Marriott is called HYP3R, a geo-social marketing platform.

Social media is about building relationships, and it can be used in a supply chain to build and grow communications among trading partners. Information and knowledge gathered from the use of social media by supply chain partners can provide insight into various issues. Social media allows supply chain participants to monitor supply chain events and transactions to keep everyone up-to-date with current situations, such as a delay in shipping or a carrier failed to pick-up a shipment. Providing companies with more timely and insightful information about risks and events, enabling them to make corrective action sooner – minimizing the impact of a supply chain disruption. Despite all the major advances in supply chain management and technology in recent years, most restaurants and their suppliers still don’t have a single, integrated, real-time view of supply and demand when working together in an enterprise. The lack of visibility creates a fractured supply chain; one in which the restaurant operator and its suppliers do not operate in sync, resulting in bloated inventory, excessive waste, supply uncertainty, and poor customer service for all parties concerned. So in many ways, the restaurant industry is defined by paradoxes. Consumers want quality food at affordable prices. Product freshness is a must, regardless of seasonal variability. Cost and customer service come bundled – not à la carte. Here’s how procuring works at a typical restaurant. At the end of dinner service, the chef or sous-chef compiles a list of everything they will need for the next day’s service. Once there are tallies, the chef calls and leaves messages with orders for delivery. Some restaurants order from separate companies for produce, meat, fish, dried goods, and cleaning supplies. Others make one call to a large all-purpose company, such as Sysco or Gordon Food Service – (you know those big trucks you see across the country). Although these companies may get the lowest prices and deliver everything at once, they rarely have the best product.

In North America, many employees are disconnected and disengaged from their work, making them less productive. When an employee is engaged in their work, they are more focused and motivated, allowing companies to stay ahead of their competition. Internal social media platforms for employees to stay up to speed have become increasingly favoured in organizations and this will only continue to increase.