Domino’s is one of the largest pizza delivery chains in North America. After having success with their “tweet-to-eat” campaign, the company has created a way to have pizza anywhere and anytime. Domino’s Anyware ordering system now lets customers order a pizza through any app as quickly as humanly and technologically possible (Perez, S. (2016, April).With the new integrated system, customers can order through Google Home, Amazon Alexa, office chat app Slack, Facebook Messenger, text, in-car systems, smart TVs, smart watch, Tweet, voice, or Domino’s proproetary Zero Click app. And if that weren’t enough already, Domino’s also promises more avenues for ordering in the future (Haar, J. (2017, November). The ordering system is a great innovation system that creates customer engagement and gives the availability for sales at anytime and anyplace.
Papa John’s Pizza has been using social media channels to help educate customers where products and ingredients are coming from, and creating time effective ordering options available on channels. Aside from social channels, the company has also used a collaborative technology solution to help support the efficiency of the supply chain. The company outsourced the supply chain needs to Manhattan Associates, a supply chain software company, to help create more time effective and cost saving inventory management. Eric Hartman, Senior Director of Logistics said, “Manhattan solutions allow us to manage inventory levels accurately, efficiently and more dynamically based on actual need—and that has resulted in our being able to reduce overall inventory levels (Manhattan, 2013)”. Using the collaborative software has also provided better solutions to inventory transportation. The software can optimize routes, improving on-time store deliveries, and the overall performance of their fleet (Trebilcock, B., 2014, October). Customer service relies on the speed of the supply chain to help get their products to customers in an effective way that will save time and money. “Implementation of Manhattan’s solutions has provided unprecedented visibility along with reduced expenses, improved efficiency and productivity in every part of the supply chain (Manhattan, 2013)”. Papa John’s wants to ensure that its “fast food” moves just as quickly throughout every level of the supply chain.
Organization Name: Domino’s Pizza Industry: Food Chain, Fast Food Web References: Domino’s Pizza Channel, USA Today, CNBC, CNN, Forbes, The Washington Post, Domino’s Pizza AnyWare How Social Media Places Your Order Quick, think of your favourite pizza place! We rounded up 3 major players at my last staff meeting when ordering our supper: Pizza Hut – Famous for stuff crust pizza. Domino’s Pizza – Attractively priced… Read more »