You’ve found the perfect boots. The problem is they are on a photo on Instagram that isn’t shoppable nor does it have a tag or mention. So, you pull up google and start describing keywords “winter boots, no-heel, brown, tall” and hope something similar comes up. Wouldn’t it be easier to take a screenshot and be directed to the same pair of boots in the photo or a similar pair? This is exactly what visual search can do. Users can upload an image and conduct a search to get more specific results. With visual searches, the image is the query, and rather than just identifying the image, search engines understand it. According to a study done by Slyce, 74% of consumers they asked in the study replied that text-based keyword searches are inefficient in helping to find the right product online. Taking photos with our phones is so ingrained in our lives and posting photos on social media is part of our daily lives. With visual search, every image becomes an opportunity to engage and convert consumers into customers. Images and video content on social media outperform written content and so it seems natural that we would want to search by using an image.