Tag Archives: pinterest

Starbucks: Building Online Communities around Coffee

Rosanna_D   October 14, 2014

  Organization Name: Starbucks Industry: Food and Beverage Web references: starbucks.com     Starbucks turned to social media to connect with existing customers and to introduce new customers to their brand and products. Today, the company has more than 35 million Facebook followers; close to seven million Twitter followers; more than three million Instagram followers and several Pinterest boards. Starbucks… Read more »

Coca-Cola’s Social Media Campaign Engages and Inspires Customers

Tracey Pearce-Dawson   October 14, 2014
Coke logo

Organization Name: The Coca-Cola Company Industry: Beverages Web references: Lessons from Coca-Cola’s Social Media Strategy: Cohesive Campaigns and Creative Content, Econsultancy.com, What She Said Marketing Solutions, The Coca-Cola Company, USA Today I’m not a real fan of pop as far as beverages go, but for as long as I can remember I’ve always enjoyed Coca-Cola (especially an ice-cold one). Turns out, I’m… Read more »

Who Needs The Runway? Nordstrom’s Customers Decide What Fashion Trends Are Taking Off

jaimieshort   October 16, 2013

How do you view Pinterest? The everyday user may see it as a tool where they can post the hottest fashion trends, pin items that they’d consider for purchase or share their favourite things, people and places. However, Nordstrom’s social media manager, Bryan Galipeau sees Pinterest as a great opportunity; he believes that Pinterest is “the world’s biggest wish-list.” A… Read more »

Monkey See, Monkey Do. The Future of Social Media is Visual

katieschrank   July 10, 2013

The posting and reposting of images online is more popular than ever and keeps gaining popularity. Over 80% of pins on Pinterest are repins. Engagement from Instagram users is as much as 10 times greater than other platforms. Facebook posts with images are 50% more likely to be liked than regular text posts. Tweets with images are more likely to be retweeted…. Read more »

The Future of Social Media is Guaranteed?

Carrie   July 9, 2013

With the amalgamation of Social Media into general marketing strategies, ‘Being Social’ is no longer seen as an option but rather a requirement in the business world. The most trusted form of marketing has for decades been word of mouth and social media offers this on a number of platforms for businesses to readily engage. A study performed by McKinsey… Read more »

Lowe’s Inspires Customers over Pinterest

jsums15   July 3, 2013

In this day and age, business is more commonly being conducted over the internet. This has proven to be an enormous stepping stone in helping companies to reach more of their customers while also engaging with them. Social media has provided many different opportunities for companies, marketing being one of the most common. Mashable defines social media marketing as “the… Read more »

Red Bull is Giving Social Media Marketing Wings

aryanaheit   July 3, 2013

Today’s business world has become so competitive that even the largest and most recognized corporations are fueling their marketing departments in hopes of maintaining a prominent image in the forefront of the economy and expanding their following. Social media marketing has become one of the main focuses and driving forces of companies that currently have successful marketing plans. Red Bull is… Read more »

Anthropologie, One of the Most “Pinfluential” Brands in Fashion

becky.minor   February 20, 2013

Pinterest is no longer the new kid on the block in the social media marketing world. Since sky-rocketing to the top of the social media charts in 2011, Pinterest has established itself as a major player, not only in social networking, but also in social media marketing, by presenting brands with a unique way to engage customers. In short, Pinterest… Read more »

The Future of Social Media: Predicting trending Twitter topics with 95% Accuracy

taracb   November 18, 2012

Devavrat Shah, a MIT professor in the electrical engineering and computer sciences department, and Stanislav Nikolov, a graduate MIT student have created an algorithm for Twitter that is able to predict trending topics before Twitter is able to with 95% accuracy and up to 5 hours earlier. The algorithm sifts through a large sample of tweets, popular trending ones and… Read more »

Etsy crafts an excellent social media presence

darryl.allen   May 13, 2012

Organisation Name: Etsy Industry: Online retail Description of how social media is used for business performance: Founded in 2005 with $50,000 of seed capital, Etsy – an online marketplace enabling independent artists and craftspeople to sell their wares – has crafted it’s own remarkable success story. Their growing community is made up of over 875,000 shops listing more than 13… Read more »