Tag Archives: #pharmaceuticals
On the day I read the content of this case study I had a nasty headache. As I reached for my bottle of Tylenol I wondered how does the manufacturing industry use social media and the resulting supply chain management ? Having close relatives in this industry and for confidentiality reasons I decided to look into the manufacturing/vendor side as opposed to discussing a large well-known pharmaceutical company. What I learned at this level of this industry was it has various levels of complexities of graphs, processes and disconnected communications.
PAAB’s very own “Refreshed Assets”
Title of Post: PAAB’s very own “Refreshed Assets” Industry: Pharmaceuticals Name of Contact: Ray Chepesiuk, Commissioner (CEO) of The Pharmaceutical Advertising Advisory Board (PAAB) Web References: Youtube, PMQC, PAAB, Wikipedia, comScore, Brand watch Social media marketing is the process of gaining website traffic or attention through social media sites. Canadians remain the most on-line internet individuals worldwide and lead the world in key engagement metrics on desk top… Read more »
Pharma’s Opportunity for Innovative Product Design: Social Media
Title: Pharma’s Opportunity for Innovative Product Design: Social Media Industry: Pharmaceuticals Name of Contacts: Peter Carr; PhD, Dept of Management Sciences, University of Waterloo, Ray Chepesiuk; Commissioner of the Pharmaceutical Advertising Advisory Board Web References: Wikepedia, Eye for Pharma, UCB, YouTube, MyHealthTeams, CMS Wire, Bloomberg Business , mPedrigree Network, Social Media for Business Performance, Facebook, The pharmaceutical industry has an opportunity for innovative product design during this exciting digital… Read more »
A New Frontier: Customer Engagement in the Pharmaceutical Industry
Title of Post: A New Frontier: Customer Engagement in the Pharmaceutical Industry Industry: Pharmaceuticals Web References: Wikepedia, Health Canada, Pharmaceutical Advertising Advisory Board,Youtube,Twitter, Boehringer Ingelheim ,Olgilvy Healthworld, Sound Cloud Galderma, Instagram It may seem like an oxymoron to include customer engagement and strategic business management in the same sentence to achieve a united goal, and in no other sector may this seem more apparent… Read more »