The social event of the year in Fort St. John, British Columbia is the CKNL Trade Show and just about everyone in town shows up. There was a booth that was absolutely impossible to get to for the crowd. It was Sand & Stone Jewelry. What was it about this jewelry that caused such a frenzy? Word of mouth was spreading like wildfire and the rage was to own pieces of their jewelry. There are several contributing factors that are key to customer engagement and the first one is transparency, the second one is long term customer engagement and lastly is how authentic and humble the owner is.