Supply chain planning is like a game: As the pieces move, the plan changes – Marc Bombet, Director Business Systems Architecture, Western Digital. Through the immediate feedback provided by customers on Social Media, companies can quickly respond and react to their customer supply needs as they change. Parle Argo is India’s largest food and Beverage Company. In 2009 it launched HIPPO Baked Munchies offering a range of chips in various flavors. It’s campaign “Hunger is the root of all evil. Don’t be hungry” can be viewed in the media below.