Tag Archives: Paint Chips for Men

Connecting with Colour: CIL’s Paint Chips for Men Campaign

vanessa.parks   November 12, 2013

In a world where social media has become commonplace, marketing campaigns need to do more than just grab your attention – they need to connect with the consumer. Social media allows companies to encourage dialogue with their consumers, engaging them and helping build a strong brand. In his article Brand Building: Connecting with Consumers Through Social Media, Jose Costa argues… Read more »