Viral marketing with KitKat

Debra L. Beck March 9, 2015

Organization name: Nestle S.A. Industry: Food and Beverage The Bench as Traditional Advertising The KitKat bench is a great piece of creative advertising. It seems to appear on every list of the best bench ads. In this video listing 25 Incredibly Creative Bench Ads, it falls at #3, bested only by a moving Melbourne Citymission bench on child homelessness… Read more »

Taco Bell Launches Doritos Locos Tacos Using Integrated Social Media Campaign

corrieabird October 19, 2012

Taco Bell partnered with Doritos to launch a new product Doritos Locos Tacos – a hard shelled taco made of Nacho Cheese Doritos Chips. Taco Bell determined that “80-90% of Taco Bell-related conversations were taking place on Twitter” they used this information to plan and develop their pre-launch campaign. In February 2012 the Taco Bell pre-launch Twitter campaign began. The pre-launch… Read more »