Blog Title: giffgaff UK: A Case Study of Customer Co-creation Organisation Name: giffgaff (wholly owned by Telefonica/02) Industry: Mobile Network CEO: Mike Fairman Web References: giffgaff, Julie Walker, LSE Enterprise Co-creation, The Customer Blog, Giffgaff is a United Kingdom Mobile Virtual Network Operator. Commonly know as an “MVNO”, giffgaff does not own the wireless network infrastructure, but accesses the UK’s “O2” network through a… Read more »
Organization Name: Beiersdorf – Nivea Brand Name of contact: Beiersdorf CEO – Stefan Heidenreich Web References: Beiersdorf; Beiersdorf Canada; Nivea Description on how Social Media is used for business Performance: Companies know that they must continue to develop innovative products to keep pace with their competition. Their goal is to find the next product innovation that will revolutionize their marketplace as Apple has… Read more »
Posted on February 15, 2015 by: Tom Matulis Organization Names: Samsung, Apple, P&G Industry: Consumer Electronics and Consumer Products Web References: Samsung, Apple, Procter & Gamble Business Models Take Off Look back over the previous 20 or more years and the growth of fragmentation in organizations and processes is really staggering. No doubt the same could be said about life in… Read more »
Organization Name: Vitamin Water Industry: Food and beverage Name of contact: J. Darius Bikoff, CEO Web references: Vitamin Water Facebook Page Description of how social media is used for business performance: It was Mohanbir Sawhney that said: “To gain customer insights, we must understand that we are prisoners of what we know and what we believe”. Inspiration can come… Read more »
Company name: Skype Industry: Telecommunications Description Skype is an application that allows people to communicate through video or audio from computers, tablets and mobile devices. It can be used to message, send and receive files, photos and videos, as well as hold conferences online. It was made available for use in 2003 and currently belongs to Microsoft, who acquired it… Read more »
