Tag Archives: Ontario small business

“The Hip” Way Social Media Can Influence Small Biz Product Development

TammySabourin   October 17, 2016

If you were using social media for personal or business use in Canada during the summer of 2016, you will have no doubt heard at least something about The Tragically Hip.  The favoured Canadian band was touring in what likely would be their last, due to frontman Gord Downie’s onset of brain cancer.  Concerts sold out and media of all sorts took note of what was developing into a notable time in our country’s music and lifestyle history.  As the final concert came to pass in August – complete with the attendance and interaction of Prime Minister Justin Trudeau – an influential social media phenomenon was occurring. Ensight Canada reported, “In addition to multiple trending topics throughout the weekend of the concert, social media posts about The Hip and (Gord) Downie’s First Nations comments generated roughly 20 million potential impressions across Canada over the past week. What’s really telling is that Canada has about 14 million daily Facebook users, so when we look at the impressions generated, we can conclude almost everyone in the country who used the internet or social media came in contact with the story in some way.”

Reaching the Beach with Foursquare: Measuring from Zero

Sauble Trading Post   November 2, 2014
Drive on beach2

Title of Post:  Reaching the Beach with Foursquare: Measuring from Zero Organization Name:  Sauble Trading Post – Ice Cream Parlour and General Store Industry: Tourism Sector Retail Name of Contact:  Kim Mizen, Owner Web References: Sauble Trading Post Facebook Built in 1934, a General Store has been serving cottagers and day trippers in South Sauble Beach for decades.  The current owners and management… Read more »

Maintaining customer engagement as a seasonal small business

Sauble Trading Post   October 13, 2014

Title of Post:  Maintaining customer engagement as a seasonal small business Organization Name:  Sauble Trading Post – Ice Cream Parlour and General Store Industry: Tourism Sector Retail Name of Contact:  Kim Mizen, Owner Web References: https://www.facebook.com/pages/Sauble-Trading-Post/110886705613099   How do we create greater customer loyalty, retention and devotion to a product using social media? This is the key question for small… Read more »