If you were to ask someone if they know what Amazon was chances are you wouldn’t just get a ‘yes’ but they have probably purchased something off the site at some point. Amazon is the largest e-commerce company in many parts of the world and they understand the effect of a solid social media strategy. Not having physical stores and selling everything online via social media platforms, apps and their websites they really are experts at what they do. There are over 310 million active Amazon customer accounts worldwide with 90 million being Amazon Prime accounts spending an avgerage of $1300/year. The other 220 million are spending an average of $700/year. These sales have lead Amazon to an annual net ecommerce of goods totaling $52.8 billion in 2017, that is nearly 4x its closest rival Walmart. So how does a company get this big and achieve such great results all online…social media and good marketing!
In the midst of this Social/Mobile Marketing Era, business has changed its focus from being all about maximising a company’s financial return, to real-time connections, and social exchanged based on relationships driven by the consumers. An industry that understands and uses customer engagement as a tool is the beauty industry.
Global companies are continuously communicating and collaborating with a broad community of people.1 Social media can help bridge the communication gap and help collaborate information more effectively and more efficiently. Eyewear By Olga is a luxury eyewear retailer carrying top crafted frames from around the world. It is located in the heart of Mississauga, in Port Credit. Olga Trentin, Owner of Eyewear by Olga utilizes social media in every aspect of her business, whether it is for her retail store or online boutique. “Social media has definitely helped my business, from visibility to purchasing to inventory management.” says Olga Trentin.