What is BaubleBar? Fashion jewelry  – a must have in any woman’s wardrobe. You can wear it as the final touch to a wedding ensemble or to add some visual interest to jeans and a comfy t-shirt; the point of it is to make a statement and take your outfit from great to spectacular! BaubleBar has been helping women since 2011 with their on-trend fashion jewelry needs and at affordable prices to boot. A strong and unique customer engagement strategy is pivotal for a strictly online store to thrive since they can’t deliver a tailored in store experience for their customers. The co-founders Amy Jain and Daniella Yacobovsky realized this early on. They knew that to create the customer base that they needed they would have to be highly data driven as well as provide a pleasurable and exclusive shopping experience.

Social media has helped create a world of wants, image and envy. On Facebook, Instagram, Twitter etc.., over and over people are given channels to present themselves to the world, however they want. It’s contributed to a new phenomenon, coined ‘Facebook Depression’. It’s also given businesses a window to fuel that image obsessed mentality. As social media continues to adapt and advance, it also molds it audience. It can create a longing and desire that we didn’t have before, simply by being exposed to it, or by it being implied enough that it’s something we want. When individuals we look up to, or friends tell us how great something is, we are being both obviously and subliminally being impacted. 

On Etsy, any of us can become a business owner. Have a unique homemade idea? Are you a knitting expert? Perfect. Time to start selling. Etsy has created a straightforward, simple platform to allow any individual a store front to sell their unique and homemade products. For the user, they have also created a simplified ability to track and monitor the traffic of the site and relate that back to social media practices and success. Fundamentally, the same practices that exist for multi-million dollar corporations are relevant to small business owners, including those who are making their own wares in their kitchen while the kids play outside. Compiling and observing social media metrics is one thing. Using that information to influence action (drive sales), or improve marketing decisions is another.

Everyone has at least one bad habit. The definition of bad being loosely defined from “unfavourable” to “incorrect” to “harmful”, all of which are subject to interpretation. A bad habit can range from sneaking into the cupboard in the middle of night to chow down on some cookies to a full blown gambling addiction where you lose your house and every material thing you’ve ever owned. Speaking of every material thing you’ve ever owned… Have you heard of Confessions of a Shopaholic?