Tag Archives: online community
Competition and teamwork is at the core of human motivation. What many of us struggle to achieve on our own, without supervision and benchmarks, can often be achieved when we are pushed beyond our comfort zone and joined by others with a common goal. Nike has repeatedly leveraged this fundamental element of human nature, and has successfully gamified the typical shopping experience through their online community: NikePlus.
Beyond Buying and Selling: How One Realtor’s Online Presence Engages Clients
Even if you’re not in the market to buy or sell a home, you’ve likely had your eye caught by a realtor’s face on a bench sign, bus stop ad or other billboard-type promotion. It has been a successful exposure-gaining method used for decades by people in the real estate industry, one that has often been a strong step to gaining contacts for potential deals. But did you know that according to Realtor Social Marketing, 90% of home buyers begin their search online? Nicole Bafaro, Sales Representative with Sutton Group Heritage Realty in Ontario’s Durham Region, has successfully built her real estate career by venturing beyond the goal of simply making contacts; she is building and strengthening relationships through online client engagement within her community through her use of social media.
I wish I could be a man and be part of the Frank & Oak Community
Organisation Name: Frank & Oak Industry: Online retail Web references: https://ca.frankandoak.com/about, http://www.lesaffaires.com/secteurs-d-activite/commerce-de-detail/frank-et-oak-se-lance-aux-etats-unis/577390, http://blog.hashtagpaid.com/how-frank-oak-used-influencer-marketing-to-crowdfund-pop-up-shops/, http://collectiveimpact.frankandoak.com/ Have you already heard about Frank & Oak? If not, the only possible reason is that you are not a man between 20 and 35. This Montreal-based menswear brand is one of Canada’s fastest growing retailers and one of the most successful and innovative brands over… Read more »
The Social Approach Turns Wells Fargo Employees into “Relationship Investors”
Organization: Wells Fargo & Company Industry: Financial Name of contact: Kelli Carlson-Jagersma, VP, Internal Collaboration Web references: Wells Fargo, Case Study: The Road to Social at Wells Fargo, Charlotte Observer: Bank Watch Blogspot (Feb. 2015), Wells Fargo Blog It’s no secret that engaged employees have the potential to drive a high-performing business. In fact, a 2013 report by Harvard Business… Read more »
The Future of Social Media is in Social & Political Change
Web References: Sprout Social, What Culture, Pew Research Center, We Are Social, Forbes, Ad Week, Salzburg Academy on Media & Global Change, Huffington Post The Internet has come a long way since it’s inception, evolving to suit human needs and transforming to become more accessible to people around the world. The Internet has changed the way people communicate, network, share… Read more »