Tag Archives: online communities

Join REI! Get Paid To Blog.

FBatarse   October 11, 2015
Recreational_Equipment_Inc_(logo)

Organization Name: REI “Recreational Equipment Inc” Industry: Recreational Retail, Outdoor/Travel Consulting Web Reference: About REI, Employee Participation Social Media is huge, face it! So when REI launched its affiliate program, it was a no brainer. The organization is clear to note: “you are more likely to meet an employee online in the digital media space”. However, the company is also… Read more »

Engaging with Gen C – Clients and Customers

Leslie Wilson   June 11, 2014

Industry:  Contract Food and Support Services Name of contact:  Leslie Wilson, VP Marketing Gen C is a powerful new force in culture and commerce. Sixty-five percent are under 35 but they span the generations, empowered by technology to search out authentic content that they consume across all platforms and all screens, whenever and wherever they want. They can be difficult… Read more »

IdeaStorm at Dell

jsums15   June 12, 2013

The relationship between business and consumers is in the midst of drastic change. The traditional business model of pushing products out to the public, is quickly being replaced by a new model that involves consumers pulling their desired products from companies. Consumers no longer want to sit by quietly waiting for companies to tell them which products to purchase and… Read more »