It is safe to say that social media is one of the most talked about topics currently in the world and it doesn’t look to be fizzling out anytime soon. Social media platforms have gone from a place to connect with friends and family, to a regular social tool for organizations to utilize and maximize the many properties and capabilities it holds. Technology is advancing at an astonishing rate, and there is no telling what a social media platform will look like or what the functionality of it will be in the future. For an organization like Metroland Media, they are already behind in terms of implementing any kind of social media, so if they do choose to move forward with it, it’s possible for them to enter the social media world at a very different and confusing time. The real question is, will they?
Any organization, despite the industry, is tracking metrics day in and day out. These metrics play a significant role in the organizations overall performance, and every organization tracks and monitor some type of performance metric, these areas could include: sales, finance, social media, marketing, lead generation, consumer data, and the list goes on. These metrics are vital for the organization to improve in those areas and their overall performance and can also be used to increase customer satisfaction, customer retention, revenue and employee performance. Without metrics, these organizations would be left without key consumer data, have a challenging time marketing their products or services, understanding their consumers, tracking sales and revenue, and their research and development would slow down tremendously. Metrics support and improve the overall performance of organizations, that is why Metroland Media remains one of the media industry leaders in Canada, due to their strong metric management.
Title: Lone Wolf Real Estate Technologies – Tackling a New Frontier of Social Media Analytics Organization Name: Lone Wolf Real Estate Technologies Industry: Online Real Estate Technology, Social Media Analytics Name of Contact: Shaun Harkley (Digital Marketing Coordinator) Who Are They? Lone Wolf is a software and technology firm that is based out of Cambridge, Ontario. At it’s founding in the mid 1980’s they… Read more »
Unlike traditional media, online advertising offers marketers the ability to fine-tune their direct marketing strategy by using cookies, which are unique identifiers to specific computers. Marketers often use these cookies to track whether a user left a page without buying anything, so they can later retarget the user with specific ads related to the site the user visited. Retargeting is… Read more »