Tag Archives: Old Spice

5 Customer Engagement Lessons from Old Spice

Alicia Bedard   February 8, 2015
Old Spice Man with 'I'm on an Internet" tagline.

Organization Name: Old Spice Industry: Grooming, personal care, personal hygiene Name of contact if available: N/A Web references: Old Spice, Procter and Gamble, New York Times, Wikipedia, D&AD, Wieden+Kennedy   Description of how social media is used for business performance: The Old Spice Story The grooming and personal care industry is extremely saturated and highly competitive. When you walk down the… Read more »

What Makes a Video Go Viral?

John Andrade   November 20, 2013

With so much money spent in communication, organizations are looking for ways to make their investment pay off.  Lean advertising is an appealing concept but achieving it is easier said than done.  Do-it-yourself online videos could cost less to produce but only 3% of YouTube videos are watched more than 25,000 times.  Hence, how could a company replicate a success story… Read more »