When you think about customer engagement, it is quite easy to make the connection with customer satisfaction.  In the for profit world the importance of winning new customers and keeping the customers to generate increased profits is a given.  As expected, when I first searched for information on this topic I found plenty of examples of how for profit businesses were using social media for a business purpose.  However, being from the Not-For-Profit world I wanted examples of how social media could be used to engage clients for the purpose of increasing their satisfaction with the services provided.

When William Booth founded The Salvation Army back in 1882, he based much of its mission on the concept of “adapting to attract.”  Employees of the Ontario Central East Division of The Salvation Army have recognized that utilizing the social media communication methods of today is in keeping with that concept, which is one of the reasons they are looking to Facebook Groups to help employees plan their 2016 Christmas Kettle Campaign.