GoPro’s Phenomenally Successful Social Strategy of Engagement and Transparency
Shelby Mulligan
June 12, 2014
Organization name: GoPro Industry: Compact Cameras Name of Contact: Nick Woodman, CEO – Brad Schmidt, Creative Director Build a really fun online community and they will come: visit any one of GoPro’s social media channels and you’ll see lots of people doing the things they love and having loads of fun doing it. User generated content of dominates. GoPro’s customers… Read more »